Adela Laura Popa

I am lecturer at the Faculty of Economic Sciences, University of Oradea. I successfully completed her PhD in the field of relationship marketing at the Bucharest University of Economic Studies focusing on the study of development directions of relationship marketing by using databases, with a case study in the field of healthcare marketing. I also completed a Postdoctoral program with the research project titled Applicative Valences of Online Marketing Tools within the Area of Higher Education Services. My work at the University of Oradea, Romania, reflects her interests in areas such as relationship marketing and CRM, macromarketing, marketing technology and even healthcare marketing.